Restaurant Foot Printing: What to Consider When Opening a Restaurant
Restaurant foot printing is vital when it comes to choosing the right setting for a new restaurant business. After all, what are the three most important things when opening a restaurant?
Location, Location, Location.
Restaurant foot printing and site selection is of particular importance to chain restaurant operators as location can influence many different factors of the restaurant. Finding the right location means examining the competitive landscape, demographics, population base, traffic, visibility, and accessibility.
Chain restaurants looking to open a new unit have a lot of things to consider. First, is there a sufficient population to support the business and its continued growth? Knowing the demographics of the people that live and work in the area is essential. Secondly, it is important to consider the overall restaurant landscape. What businesses are nearby? Are they competitors? Are these other businesses chains or independently owned?
With CHD Expert’s chain restaurant foot printing and analysis tool, foodservice operators can gather competitive analysis that will help them make smarter business decisions and pinpoint the perfect location for their business.
CHD Expert’s restaurant chain locator helps foodservice owners and operators in a variety of ways, including:
Locating competitor locations. This restaurant foot printing tool allows operators to more strategically place new establishments for their business.
Visualizing density. Operators can learn the number of independents and chain locations within a given market.
Viewing census demographics. By viewing the demographics for a geographic selection, chain operators can see the footprint of consumers in any given geography.
Targeting competitors. CHD Expert’s database lets users target competitors by chain name, segment or menu type to view the density of restaurants in any geographic market.
Viewing store penetration in target locations. Operators can search the database by State, City, County, MSA, Zip Code or Radius level.
Performing market analytics. These analytics will provide a bigger picture on target geographies and restaurant types.
In landscapes heavily dominated by chains, it is vital for operators to have access to analytical tools and restaurant foot printing solutions that allow them to more accurately visualize the current landscape and assess future opportunities in both real estate and market expansion.
CHD Expert is an industry leader in collecting, managing, and analyzing foodservice data. We have all kinds of restaurant data, including comprehensive chain data. Our database offers 40+ filters you can use to segment data and having access to the Easy2FIND database puts all the chain data you need right at your fingertips.
Are you interested in learning more about foot printing and chain foodservice data? If you’d like to speak with one of our representatives, please email [email protected] Or, feel free to give us a call.
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